Aug
Trends in business (visiting) cards
This is from the Time website.
May I Offer You My Calling Card?
Examples of business cards
“In the 1800s, there was a certain logic–and a cool distance–to the formal calling card. Those who were part of, or sought a place among, the social élite would deliver a card with their name engraved on it to someone’s home to request a visit. But now that you can IM, e-mail or text pretty much anyone immediately, the Victorian practice seems laughably outmoded, right? Not so, according to a growing number of enthusiasts reviving the old-fashioned social-networking tool. “Is it technology fatigue? A colorful way of branding yourself? We’re not sure,” says Peter Hopkins of Crane & Co., where sales of the cards have doubled in the past two years. “But the demand is clear. They are our fastest-growing item.”
For a flagging stationery industry, calling cards–essentially nonbusiness business cards–have brought a welcome dose of energy. Some are teenier than standard business cards, others much bigger, and many come in bright colors that seem anything but stodgy. Amongthe buyers: playdate-seeking parents eager for a sane way to exchange contact info, retirees who miss having business cards to hand out read more ……………Time Article
Now what I am looking for is whether this would work in South Africa.
Just think about how a prospective employer would respond to a business card with only your personal details and not your current business details. I have done short run cards before when people are between jobs but never thought of this as a growing market,for other people like mums and students.
I have done a Blog on Business Cards which gives you the low down on business cards.
Let me have your comments or email me. ian at printimage dot co dot za
